Who We Are
Tracking Advice is a global-scale parcel tracking & shipping intelligence platform built for everyone, from individual shoppers to e-commerce stores and logistics teams. We use intelligent, courier-agnostic detection and data-driven tracking so you never lose track of a shipment again
Our Mission
Shipping should be transparent, reliable, and easy. Our mission is to bring clarity and convenience to parcel tracking worldwide, regardless of courier, country, or carrier changes. We strive to deliver accurate, up-to-date tracking info and shipping data so our users and partners can make informed decisions
Founder Story
This platform was founded by Charles in 2018, a small-business owner who had firsthand experience with the hidden complexities of shipping and customer communication.
While running his store, he had to integrate multiple courier companies, constantly update tracking data, and manually update customers, especially when carriers changed tracking numbers mid-transit.
With over a decade of experience at FedEx, DHL, and UPS, he knew the shipping ecosystem was fragmented, and small businesses didn’t have the tools to manage it easily.
So he built a solution: a unified platform that provides customers with real-time tracking, live notifications, and AI-powered package detection across 800+ couriers. The goal is simple: help businesses focus on growth while we handle the complexity of monitoring.
What We Do
We’re building the next-generation AI-powered parcels tracking & Shipping platform for modern e-commerce and global consumers.
Our technology unifies 800+ couriers into a single intelligent system that automatically detects carriers, tracks shipments through every handoff, and resolves issues like mid-transit tracking number changes. No more jumping between courier websites. No more confused customers.
From small businesses to growing marketplaces, platforms, and logistics providers, our tools deliver real-time parcel visibility, automated notifications, and unified tracking through a dashboard, API, and mobile app.
MEET OUR TEAM
Charles Helms
Founder
Charles founded TrackingAdvice after experiencing firsthand the fragmented nature of global parcels tracking while running his own e-commerce operations.
With more than a decade of experience working with major carriers across North America, he brings deep logistics expertise and a passion for simplifying post-purchase tracking for businesses and consumers. He leads company vision, partnerships, and product strategy.
Josh Peter
CTO
Josh oversees all engineering and architecture at TrackingAdvice, ensuring the platform remains fast, scalable, and reliable as it processes millions of tracking requests across 800+ couriers.
With extensive experience in distributed systems, microservices, and AI-driven data processing, he leads the development of our courier detection engine, tracking APIs, and real-time monitoring infrastructure.
testimonials
I shop from multiple countries, and packages often get new tracking numbers when they change carriers. TrackingAdvice is the first tool that actually follows those changes. Their innovative system finds my parcels instantly and shows every step from dispatch to delivery. I no longer worry about lost packages.
– Mahira K.
TrackingAdvice has solved a huge pain point for our store. Their courier-agnostic AI detection identifies every shipment, even when carriers switch tracking numbers mid-route. We used to lose visibility during handoffs, but now we always know where the package is. Our customer support tickets dropped by more than 40%.
– Daniel S., Operations Manager, UrbanCloth E-Commerce
Our Values
Customer Success
The success of our customers is at the core of what we do. We succeed when our customers succeed.
Clarity Above All
We believe shipment tracking should be simple, transparent, and stress-free. Every feature we build removes confusion and replaces it with clear, real-time intelligence.
AI With Purpose
We use AI to solve real-world logistics problems, not as a buzzword. Our technology exists to make shipping smarter, faster, and more reliable for businesses and their customers.
Build for Everyone
Great tracking shouldn’t be exclusive. We design tools that are accessible, scalable, and easy to integrate—so any business can deliver a world-class delivery experience.